…read the Profit & Loss report?

The Profit & Loss report provides a complete overview of your revenues, costs, expenses and profits.

The Profit & Loss report contains the following elements:

Element

Description

Current Stand

Click the arrows to select a specific stand, or choose Overall to view the summary information for all stands.

Revenue

The total revenue earned from the sales of lemonade.

Costs

The costs involved in making the lemonade to be sold.

Sold Stock

The purchase cost of all stock used to make the lemonade that was sold.

Spoiled Stock

The purchase cost of all the stock that was spoiled due to age or to discarded pitchers.

Wasted Overstock

The purchase cost of all stock that was wasted due to a large daily order or a change in the stand's storage capacity.

Staff

The daily cost for the staff.

Total Cost

The sum of the costs for Sold Stock, Spoiled Stock, Wasted Overstock and Staff.

Gross Profit

The difference of Revenue and Total Cost.

Gross Margin

The percentage of Gross Profit to Revenue.

Expenses

The costs of running the lemonade business.

Marketing

The daily cost of marketing campaigns.

Permits

The daily cost of district permits.

Total Expenses

The sum of the costs for Marketing and Permits.

Net Profit

The difference of Gross Profit and Total Expenses.